My friend Chuck and his church have a very saddening challenge on their hands right now. A company are putting the squeeze on the church to give up their domain name because they are concerned that the surfing public, including intelligent folks like me and you, might just confuse their Big Blue Cross church website with their company Blue Cross.
Quite how this argument stacks up I'm not sure as I am unclear how anyone arriving at the distinctive Delano Baptist Temple's website, which has had 217 hits in total and gets 9 text-string-only results on Google (none of which actually link to the church's website), would confuse it with any of the numerous companies/organisations called Blue Cross (2,250,000 results on Google including many very similar insurance companies) let alone one of them in particular. I can only presume that The Blue Cross, one of the UK's premier animal charities and the thousands of other more similarly named outfits will be hearing from the same lawyers on how they must give up their domains too.
To read more on this and read a transcript of a lawyer versus church conversation, see big companies suck... on Chuck's blog.
Posted by bignoseduglyguy at October 19, 2002 02:57 AMthan for this theme - it's actually smart for me.
Posted by: simeon at May 9, 2004 04:49 PM