Surfed through two pieces this morning on the use and abuse of wifi technology in the retail sector.
One deals with the legal acqusition and exploitation of customer data and the other deals with the illegal acqusition and exploitation of customer data. I suspect that, although one can spot the difference now, the time when that becomes impossible draws nearer every day.
The first piece was Kevin Poulsen's in The Register on wifi data theft from a Michigan store. The second was a post by Neil McIntosh in the excellent Onlineblog on the Minority Report-like shopping experience that Intel's wifi guru sees as a good thing.
Does anyone remember Green Shield Stamps? When customer loyalty was sought with good service and value, not coersion and pressure?
Posted by bignoseduglyguy at November 23, 2003 01:12 PM | TrackBackThat was my favourite bit of going shopping with my mum when very young, I'd lick the Green Shield Stamps and stick them in the book.
Posted by: Dave at November 23, 2003 07:36 PMHappy days!
Posted by: bignoseduglyguy at November 29, 2003 06:21 PM