The news-hungry amongst you will know all too well that the dust has only just settled after the 'revelations' that Coke's UK brand of bottled water, Disani, is in fact tap water from Kent. Coke defend their tapwater-into-wine tricks by asserting that their "reverse osmosis" technique,"perfected by Nasa", filters the (tap)water further before minerals are added to "enhance the pure taste" and, presumably, justify the 3000% markup. Today, Coke are recalling half a million bottles because that "pure taste" includes illegal levels of bromate, a salt which is a by-product of, yes you guessed it, certain water purification processes.
The Drinking Water Inspectorate's (UK's self-styled 'Guardians of Drinking Water Quality') terse response to the Dasani bottled water exploit seems to bear out what we all know - tap water is fine and bottled water is great when you can't get tap water, so I'll continue to fill my bottle with Thames Water water until I hear otherwise.
Posted by bignoseduglyguy at March 19, 2004 01:55 PM | TrackBack